My clients are all successful business owners and/or sales and marketing directors so just before Christmas I asked them what are the most influential business and marketing books they’ve read. I wanted to find out which titles they’d read from cover to cover, the ones that actually inspired them to take some action to improve their businesses… the ones that worked!

Here’s what they came back with:

The 4 Hour Work Week - Timothy Ferriss

The 4 Hour Work Week - Timothy Ferriss

Synopsis: Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.
Small is the New Big - Seth Godin

Small is the New Big - Seth Godin

Synopsis: "WARNING: If you want a narrative and lots of research, you're in the wrong place. But I'm betting you don't need another dense business book. What you need is a small prod or perhaps a friendly whack. And maybe a few ideas you can really run with. Have fun."
The E-myth: Why Most Businesses Don't Work and What to Do About it - Michael Gerber

The E-myth - Michael Gerber

Synopsis: Details three essential components a business needs to survive developmental growing pains, leads entrepreneurs through seven steps to success, and teaches how to revive a dying business.
Duct Tape Marketing - John Jantsch

Duct Tape Marketing - John Jantsch

Synopsis: Talks about duct tape marketing, a small business marketing programme to treat marketing as an integrated system. This system includes a series of steps and strategies that various businesses, regardless of size can use to produce stunning returns from a consistent marketing effort.
The Magic of Thinking Big - David J Schwartz

The Magic of Thinking Big - David J Schwartz

Synopsis: Millions of people throughout the world have improved their lives using "The Magic of Thinking Big". Dr David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and - most important of all - find greater happiness and peace of mind. "The Magic Of Thinking Big" gives you useful methods, not empty promises.
Fulfilled: A Personal Revolution in Seven Steps - Deirdre Bounds

Fulfilled: A Personal Revolution in Seven Steps - Deirdre Bounds

Synopsis: Written in a refreshingly honest, entertaining and personable style, Fulfilled is a tried and tested formula for understanding what we are to ourselves and to others; for recognising that we are better then we know; and for finding a real, meaningful and lasting fulfilment.
Game Theory at Work: How to Use Game Theory to Outthink and Outmaneuver Your Competition

Game Theory at Work - James D. Miller

Synopsis: Everything in life is competitive in one way or another, and game theory has revolutionized the art and science of what to look for--and how to act--when engaged in competition. Game Theory at Work studies the use of game theory in today's hard-fought business arena, and shows you how to use it to gain maximum advantage in every professional encounter, whatever your role in that encounter.
Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson

Who Moved My Cheese - Spencer Johnson

Synopsis: Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze...
How to be Brilliant - Michael Heppell

How to be Brilliant - Michael Heppell

Synopsis: Would you rather be a good salesperson or a brilliant one? A good manager or a brilliant manager? A good friend or a brilliant one? Some areas of your work and life might need a bit of help – others you might think are pretty good. But even the good bits could almost certainly be better. It's time to make the next step up and really shine...
Goals - Brian Tracy

Goals - Brian Tracy

Synopsis: In this revised and expanded second edition Tracy has added three new chapters addressing areas in which goals can be most rewarding but also the toughest to set and keep: finances, family, and health. Goals! breaks through the fog of contradictory ideas on goal setting and provides a proven system for achievement that you will be able to use for the rest of your life.
Harvard business review - Manufacturing excellence at Toyota

Harvard business review - Manufacturing excellence at Toyota

Synopsis: Few companies have so consistently inspired management best practices as Toyota. In everything from strategic operational design and quality improvement to integrated product development and management training, the company has achieved success through constant innovation.
Leadership - Rudolph W. Giuliani

Leadership - Rudolph W. Giuliani

Synopsis: In this book, Giuliani describes vividly the chaos and horror of the twin towers catastrophe, and explains how the rules of management he enforced as Mayor enabled him to gain control of the emergency. These are also the rules, Giuliani makes clear, that anyone in a leadership position - from the head of a large corporation to the owner of a corner shop - can use to inspire others and achieve concrete results.
The Success Principles: How to get from where you are to where you want to be - Jack Canfield

The Success Principles: How to get from where you are to where you want to be - Jack Canfield

Synopsis: Jack Canfield reveals the simple set of rules for success that led him to become the multi-million copy bestselling author of the Chicken Soup for the Soul series, and shows how anyone can follow these principles to achieve their own dreams. Greater levels of performance and achievement are attainable by anyone.
Competitive Advantage - Michael E. Porter

Competitive Advantage - Michael E. Porter

Synopsis: COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage
To catch a mouse

To Catch a Mouse Make a Noise Like Cheese by Lewis Kornfeld

If your favourite business book isn’t included in the list, why not add the title and author in the comments so others can benefit too!

Please share this post if you've enjoyed it...
  • LinkedIn
  • Twitter
  • Facebook
  • StumbleUpon
  • del.icio.us
  • Digg
  • Google Buzz
  • Yahoo! Buzz
  • Google Bookmarks
  • Technorati
  • Tumblr
  • Posterous
  • Reddit

Tags: ,

Get Adobe Flash playerPlugin by wpburn.com wordpress themes