If you’ve got a blog up and running as part of your search engine optimisation campaign, you’ll know how valuable a marketing tool it is. Or do you? Use this list to check that you’re using your SEO blog to hit some, if not all, of your marketing goals.
Blogging for SEO
There are obvious reasons to add a blog to your site. Usually, your SEO company will tell you that a blog:
- is a great source of fresh content
- makes it easy to increase keyword density on your site
- helps get internet users into the habit of reading your site
These are all true. Yet blogs can do a lot more than that – and, considering the effort you’re putting in, they should do a lot more. For a start, your blog should be a major source of support for the rest of your marketing campaign in these ways:
1. Provide support for your social media activity. Getting noticed in the social media is difficult, especially at first. The best way to get yourself known is through interacting with others. The second best way to get yourself known though, is to make use of your blog. Refer back to your blog during social posts, and provide links to your social media profiles in your blog. This will help your followers get to know you more swiftly. If you don’t have time, see if you can have your blog fed through to social networks automatically – you don’t have to do it manually, although manually is the best way as it looks better
2. Support your press releases. Press releases are still a big part of online marketing for a lot of companies, but it’s getting harder to get attention with a basic press release. Help spread your news with a snippet posted on your blog.
3. Promote website assets. If you’re trying to get links for your site, you’ve probably posted some free downloads to attract attention. Whether you’ve embedded a handy calculator, set up a new, easier-to-use shopping cart or published an e-book, use your blog for promotion.
4. Product promotion. Another, vital area of promotion is product promotion. Blogs are ideal for highlighting the benefits of a new product. Though it might be tempting to simply post the manufacturer’s description here, writing up an honest but enthusiastic blog review of your new products helps your SEO and your marketing plans. The fresh content of your blog post can help you get a step ahead of your competitors, as it might be what catches the search engines’ attention.
A good side-avenue for this kind of blog post is consumer reviews. Encourage your readers to provide their own reviews of the product, and post them. Doing this provides you with some free, relevant content, helps to build your relationship with your customers and promotes your product.
5. Summarise technical information. There are certain types of content that don’t lend themselves to internet reading. Things like business reports, white papers, research reports and legal conditions all present a difficulty for most internet users. Make things easier for them, and help to direct those who would be interested in reading, by providing a summary on your blog.
These are just some of the internet marketing hotspots your blog should regularly touch on. Basically, blogging should be seen as a central source of support for your marketing campaign. Whether you’re trying to attract links for SEO, or whether you’re trying to promote a new product via online marketing channels, your blog should be a big factor in your plans. Doing anything less is underutilising a valuable asset.