Why are poor sites ranking above mine?

So what happens if you’re doing everything right, but you still see bad pages outranking yours? This situation can happen to the best of sites, and there are a number of reasons that it could be happening. There’s nothing more frustrating than undertaking extensive search engine optimisation (SEO) on a site, only to have your [...]

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Are you covering these blog highlights?

If you’ve got a blog up and running as part of your search engine optimisation campaign, you’ll know how valuable a marketing tool it is. Or do you? Use this list to check that you’re using your SEO blog to hit some, if not all, of your marketing goals. Blogging for SEO There are obvious [...]

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Bing creeping up on Yahoo in search

Recent comScore data has revealed that search engine Bing is slowly creeping up on competitor Yahoo. The search share figures for January 2012 show Bing ahead of its immediate competitor for the US market. This is a major change for the search industry, which has seen Yahoo as second-place holder for quite some time. The [...]

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Do you know what social media is really for?

Ever had the wild idea that social media is for, well, socialising? Me neither. Any business owner knows that social media sites are an ideal internet marketing venue. Not only this, but they can help your website to flourish. Social media networks have come as a boon to business. They’re the internet’s watering-holes, where people [...]

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The power of organic link building

You can’t be around the SEO world for long without hearing the word ‘organic’ being bandied about. Lots of optimisation companies talk about their ‘organic methods’ and some tell you they’ll get you ‘organic results’. While this talk may seem like so much hot air, with companies using a flashy word to get attention, organic [...]

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Canonicalisation: one tip that can save your SEO bacon

‘Canonicalisation’ is a term you’ll often hear bandied around the net. If you’re on top of your site’s search engine optimisation, chances are your on-site canonicalisation problems are sorted. But what about your off-site ones? What SEOs are usually referring to when they’re talking about canonicalisation is keeping URLs straight. Google guru Matt Cutts recently [...]

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Ways to turn a click-through into a conversion

If you’re getting a lot of traffic to your website, you probably feel like you’ve won the internet battle. In a way you have – getting to the point of having a healthy traffic tally is a real triumph. But what about after that first step? There is a long and winding road between a [...]

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Your competitors: your most valuable SEO resource

There are many things we may want to do to competitors, and they’re not a positive. Mostly, we want to beat them. Sometimes, we just want to catch up to them. At times, we may want to curse them. But guess what? There’s at least one time you’ll want to thank them, and it’s to [...]

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How to make use of Quick Response codes for business

Wouldn’t it be great if you could jump straight from ‘customer sees your brand on main street’ to ‘customer jumps on website and views your products and services’? Even if your customers are keen enough to remember and type in your web address, there’s no guarantee that they’ll view the right page. It would be [...]

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Google + badges now released

For those who haven’t been satisfied with the social credit provided by Google +, here’s some good news: Google has launched a make-your-own-button feature, which gives your +1s instant visibility. The button is a way to display the number of Google users who have placed +1 votes for your Google + page, and follows in [...]

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