Ever had the wild idea that social media is for, well, socialising? Me neither. Any business owner knows that social media sites are an ideal internet marketing venue. Not only this, but they can help your website to flourish. Social media networks have come as a boon to business. They’re the internet’s watering-holes, where people [...]

You can’t be around the SEO world for long without hearing the word ‘organic’ being bandied about. Lots of optimisation companies talk about their ‘organic methods’ and some tell you they’ll get you ‘organic results’. While this talk may seem like so much hot air, with companies using a flashy word to get attention, organic [...]

‘Canonicalisation’ is a term you’ll often hear bandied around the net. If you’re on top of your site’s search engine optimisation, chances are your on-site canonicalisation problems are sorted. But what about your off-site ones? What SEOs are usually referring to when they’re talking about canonicalisation is keeping URLs straight. Google guru Matt Cutts recently [...]

If you’re getting a lot of traffic to your website, you probably feel like you’ve won the internet battle. In a way you have – getting to the point of having a healthy traffic tally is a real triumph. But what about after that first step? There is a long and winding road between a [...]

There are many things we may want to do to competitors, and they’re not a positive. Mostly, we want to beat them. Sometimes, we just want to catch up to them. At times, we may want to curse them. But guess what? There’s at least one time you’ll want to thank them, and it’s to [...]

Wouldn’t it be great if you could jump straight from ‘customer sees your brand on main street’ to ‘customer jumps on website and views your products and services’? Even if your customers are keen enough to remember and type in your web address, there’s no guarantee that they’ll view the right page. It would be [...]

For those who haven’t been satisfied with the social credit provided by Google +, here’s some good news: Google has launched a make-your-own-button feature, which gives your +1s instant visibility. The button is a way to display the number of Google users who have placed +1 votes for your Google + page, and follows in [...]

Although it may not get as much attention as your web pages, your actual listing in the search engine results pages, i.e. how it appears, is important for your SEO. For every page that you optimise, it’s important to also optimise the title tags, description tags and other elements that are used for your listing. [...]

The University of Leeds is an interesting building, with an interesting past. As many may know, it has its history steeped in the area of medicine, but there may be some points about the university not everybody is aware of. With its beautiful Great Hall next to Clothworkers Court, and the austere Parkinson Building, the [...]

If you’re engaging in a thorough internet campaign, chances are you’ve got a Facebook account to engage in ‘social media’ – even if you don’t quite know precisely what to do with it. You’ve possibly got a fan page happening as well. The question you have to ask yourself is: are you making the best [...]