Wouldn’t it be great if you could jump straight from ‘customer sees your brand on main street’ to ‘customer jumps on website and views your products and services’? Even if your customers are keen enough to remember and type in your web address, there’s no guarantee that they’ll view the right page. It would be [...]
The shift to cloud-based technology has been the latest leap forward for the net, and Google has wasted no time in getting on top of the trend. The result is Google Apps for Business. The question for the average business owner is: is this new program worth it? What’s on offer There are a lot [...]
The line between business and public interests just got a little more blurred, with the expansion of monitoring areas for truthful marketing. From March 1st, the things businesses claim within non-paid space, including their own websites, are under the eye of a faithful watchdog. The Advertising Standards Authority (ASA) announced the change late last year, [...]
We live in an international world. Even small online businesses find they will naturally acquire customers and enquiries from other parts of the globe. The potential for your online business to succeed in foreign markets is definitely there – but how do you access them? While English is spoken in many places in the world, [...]
My clients are all successful business owners and/or sales and marketing directors so just before Christmas I asked them what are the most influential business and marketing books they’ve read. I wanted to find out which titles they’d read from cover to cover, the ones that actually inspired them to take some action to improve their businesses… the ones that worked! Here’s what they came back with:
That’s the book I’m reading this week… or to give it its full title: The Invisible Touch, The Four Keys to Modern Marketing by Harry Beckwith. I’ve only read the first chapter so far but I’m into it – he’s discussing research and its limits. Fascinating stuff that really makes you think twice about the research you read – his recommended approach is: Don’t research; listen.
As I watched the news this morning I really began to wonder about the state of so called customer service. The news is dominated by the ‘Big Freeze’ and the total havoc being caused at railway stations and airports across the UK – the main focus of course on Heathrow and St Pancras. Many angry and frustrated travellers were interviewed, some have been stuck in Terminals 1 & 3 for five days with no signs of going anywhere soon. Nightmare! But what can this teach us about customer service…