Online content is an asset. It’s an easily perishable asset, but it’s an asset nonetheless. Whether it’s marketing copy for your sales pages, or a post on your business blog, the words on your website and the words you post around the internet serve multiple purposes. They take a fair amount of investment, and they [...]
On the net, we’ve basically got three ways of communicating with people. We can use images, we can use sound or we can use text. Image and sound require a little commitment from both the viewer and the producer, relying on a decent connection and a quiet enough environment to enjoy the content. That leaves [...]
‘Add regular, quality content.’ It’s a phrase you’ll hear from SEO experts again and again. Of all the tasks a search engine optimisation company could ask you to do, this is possibly the most onerous, not to mention expensive. So just why do SEOs insist on it? There are a number of very good reasons [...]
If you’ve been concentrating on upping your content levels, one of the things you should be concerned about is content theft. Content theft has become a major source of irritation for site owners all over the net, mainly due to the way it can affect site rankings. There are many levels of content theft, all [...]
In short, it depends entirely on what you post and how often. Search engine optimisation is a complex topic and there is no one single ‘magic’ thing will help your website rank better. It takes hard work and sustained effort. That’s the bad news out of the way – now for something more promising! Where having a blog will help hugely towards your SEO campaign is if it has non self-promotional, keyword optimised content published regularly – ideally every other day but at least twice per week. Working this way starts a snowball effect…
I’ve been asked by a couple of my clients recently how they can improve their blog posts and news articles to help with their search engine optimisation efforts. At first glance it can seem like a juggling act trying to please the search engines and the people actually reading your site – I’m sure you’ve been on sites where the copy has clearly been written for search engines and makes little to no sense to you, the user. This is actually counter productive – sites like this may get a good ranking initially, but if no-one sticks around when they land there, rankings will soon drop again and conversions will be zero. Here are 10 ways you can improve your blog posts…
People often ask me ‘How do you keep coming up with content ideas for your blog?’ When the ideas are flowing, inspiration for each new blog post really does take care of itself. Everyone experiences blocks every now and then, including myself, and for those times I have a list of content ideas I can rely on that work time and time again. I just read through my list and it gives me the kickstart I need. As for ‘Why 11?’, well… sometimes top 10 lists can get a bit boring!
Every website needs copy. You’re not going to get very far with search engines, internet users and other businesses if your site is all glitter and no substance. In fact, your site needs a constant supply of online content if you’re at all interested in search engine optimisation, as the search engines tend to boost sites that have regularly updated, quality content. Not too long ago, I set out my top three reasons to hire a professional web designer. The case is just as strong for professional copywriters, and the reasons are many. Here are my top five:
Today I am re-reading ‘Guest Posting for Quality Links and Targeted Traffic’ – an eBook by Chris Garret from his Authority Blogger course. Mr Garret knows his stuff – check out the AB course… you won’t regret it!
Last weekend, I had that moment we all have when standing at a supermarket queue. My bored eye was meandering over the rack in front of me and it was caught by the headlines of several magazines. They sort of just jumped out at me. Even without caring whatever drama a certain celebrity couple is going through, I found myself reading the headlines and even reading their subtitles. This got me thinking about how valuable good headlines are…
