Learn how to write headlines that sell

Last weekend, I had that moment we all have when standing at a supermarket queue. My bored eye was meandering over the rack in front of me and it was caught by the headlines of several magazines. They sort of just jumped out at me. Even without caring whatever drama a certain celebrity couple is going through, I found myself reading the headlines and even reading their subtitles. This got me thinking about how valuable good headlines are…

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10 rules for writing AdWords that make people click

Chances are that if you’re trying to make money from your business, you’re using some AdWords advertising. Pay per click (PPC) advertising can be time consuming and hard to get your head around, particularly if you’re writing all your ads yourself. There’s a lot of information out there on this subject and I’ve been asked by a few of my clients recently for a few pointers on how they can write ads that make people click.

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