Recent comScore data has revealed that search engine Bing is slowly creeping up on competitor Yahoo. The search share figures for January 2012 show Bing ahead of its immediate competitor for the US market. This is a major change for the search industry, which has seen Yahoo as second-place holder for quite some time. The [...]
You can’t be around the SEO world for long without hearing the word ‘organic’ being bandied about. Lots of optimisation companies talk about their ‘organic methods’ and some tell you they’ll get you ‘organic results’. While this talk may seem like so much hot air, with companies using a flashy word to get attention, organic [...]
‘Canonicalisation’ is a term you’ll often hear bandied around the net. If you’re on top of your site’s search engine optimisation, chances are your on-site canonicalisation problems are sorted. But what about your off-site ones? What SEOs are usually referring to when they’re talking about canonicalisation is keeping URLs straight. Google guru Matt Cutts recently [...]
There are many things we may want to do to competitors, and they’re not a positive. Mostly, we want to beat them. Sometimes, we just want to catch up to them. At times, we may want to curse them. But guess what? There’s at least one time you’ll want to thank them, and it’s to [...]
Although it may not get as much attention as your web pages, your actual listing in the search engine results pages, i.e. how it appears, is important for your SEO. For every page that you optimise, it’s important to also optimise the title tags, description tags and other elements that are used for your listing. [...]
It’s easy to see a problem when it’s right in front of you. It’s even relatively easy to see a problem when it hovers on the periphery of your vision. Yet what about the problems you can only see if you know they’re there? In search engine optimisation, sometimes it’s the things you can’t see [...]
Link building is hard enough. It requires a fair amount of preparation and planning. What if I said that the best way to give your link building campaign a good chance was to do some pre-preparation preparation? The idea of a second bout of preparation may seem a little overwhelming, but it’s exactly what your [...]
Online content is an asset. It’s an easily perishable asset, but it’s an asset nonetheless. Whether it’s marketing copy for your sales pages, or a post on your business blog, the words on your website and the words you post around the internet serve multiple purposes. They take a fair amount of investment, and they [...]
For a lot of people, YouTube is a way to while away some time; it’s one of those sites to get sucked into when a friend emails a link for the latest funny email. For businesses though, YouTube can be an amazing marketing channel. Never thought of YouTube that way? Don’t worry, you’re not the [...]
Backlinks are such a vital part of SEO that it can be easy to forget the links you have complete control over – your internal links within your own website. Internal links aren’t as powerful as backlinks, but they can still be valuable. If structured well, your internal links can point Google’s spiders to the [...]
