For a lot of people, YouTube is a way to while away some time; it’s one of those sites to get sucked into when a friend emails a link for the latest funny email. For businesses though, YouTube can be an amazing marketing channel. Never thought of YouTube that way? Don’t worry, you’re not the [...]
Backlinks are such a vital part of SEO that it can be easy to forget the links you have complete control over – your internal links within your own website. Internal links aren’t as powerful as backlinks, but they can still be valuable. If structured well, your internal links can point Google’s spiders to the [...]
‘Add regular, quality content.’ It’s a phrase you’ll hear from SEO experts again and again. Of all the tasks a search engine optimisation company could ask you to do, this is possibly the most onerous, not to mention expensive. So just why do SEOs insist on it? There are a number of very good reasons [...]
Image optimisation isn’t what immediately springs to mind when most business owners think of search engine optimisation, but it’s an important task – more important than many may think. Optimising your images can contribute a lot to your SEO, both in direct and indirect ways. Failing to optimise images can also hold you back. So [...]
Google’s Farmer Update was rolled out for all English-language searches on 11th April, and results are still coming in from site owners worldwide. Although webmasters and SEOs had a headstart with the information gleaned from the update’s US release, many sites were still caught out. The Farmer Update had a big impact on US-based sites [...]
When you’ve invested in banner ads or other marketing tactics you oftern rely on the other party to supply you with impressions and click through rates. That’s great, but it’s often not enough to know that you’re getting traffic from a part of your campaign: you need to know what that traffic does on your [...]
Over a year after Facebook made its ‘Like’ button available for personal preferences across the net, Google has stepped up to the plate. Introducing the new ‘+ 1′ feature at the end of March, the search engine is providing search users with an avenue to publicly note their preferences. The new feature allows users to [...]
If you’ve been concentrating on upping your content levels, one of the things you should be concerned about is content theft. Content theft has become a major source of irritation for site owners all over the net, mainly due to the way it can affect site rankings. There are many levels of content theft, all [...]
Whether you’re announcing a wedding date or fronting up to a rival, these days you’re best advised to do it on the net. The internet has moved well beyond a system of communication into a world of its own, and the launch of a couple of local websites has highlighted the fact. There were two [...]
There are a few pages on any website that are standard. Every good business has an ‘about us’ page and ‘contact us’ page at the very least. When you add to this the standard FAQ pages, pricing pages, disclaimers and other standard pages, you end up with quite a lengthy list of pages that tend [...]
