Google, which has been slowly separating out the types of searches available to its users for the last few years, has gone even further with the announcement of Recipe View. Recipe View is a new addition to Google’s search refinement options, listed at the side of the search engine results page. This allows users to refine a search already in place, or place restrictions on a search yet to be done.

The filter, much as the name indicates, offers users a way to draw out pages featuring recipes. The filter, currently released only in the US and Japan, uses rich snippets to separate out recipes from the other results available.

The ramifications of Recipe View may not be particularly large for the average UK site undertaking SEO, but the move is nevertheless significant for site owners. As Google becomes more and more invested in its personal approach, the older forms of search engine optimisation become less effective. The various categories of search at the moment still tend to overlap, exposing sites to a wide range of audiences. As more personalisation becomes the habit of internet users however, those audiences will shrink.

Greater personalisation is not necessarily a bad thing for site owners and indeed, being able to target more specific groups is a boon for most businesses. However, as more restrictions are placed on searches, the more careful site owners need to be to fit within Google’s box. The increased use of rich snippets should also be of interest to any webmaster looking into search engine optimisation.

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