A lot of businesses use WordPress as a handy blogging tool. I can tell you, WordPress isn’t just useful for your blog, but has benefits that can be seen throughout your site. WordPress can be excellent for managing content, and has plenty of helpful design elements besides.

Getting started

wordpress logoUsing WordPress naturally involves a learning process. It’s a great idea to read lots of the helpful advice on the WordPress.org website when you’re first getting started. Like most open source programs, WordPress has a community of extremely helpful developers and fans, so you have a place to go whenever you get stuck.

Before you start working with WordPress, there are some things it’s helpful to know. First of all, you should know the difference between pages and posts. They may sound alike, but in WordPress, a ‘page’ is a static page, such as your ‘about us’ page, while a ‘post’ is a posted piece of content which will be gently shuffled backward. Posts are what you’ll mainly be working on as you post your content, and it’s a good idea to learn how to make posts stick at the top of your page for those important pieces you want to keep prominent for a while.

Another concept to absorb is the ease with which you can shape WordPress as you like. Site owners can shape the program to suit their needs, using plug-ins to change the WordPress theme that you’ve chosen. Widgets, which can be inserted on your page without altering the code, are also handy little ways to jazz up your sidebar, adding interest to your blog.

Making WordPress work for you

Although WordPress is most often used as a blogging platform, it is essentially a content management system (CMS) in its design. Not only this, it has quite a few design elements that any professional web designer would be happy to use. In fact, many web designers do incorporate WordPress into their designs because the program makes it much easier for clients to handle their websites once they go live.

The WordPress guys note that WordPress was designed because of a desire for an ‘elegant, well-architectured personal publishing system.’ This is exactly what the average website needs, which is why I recommend WordPress so strongly. There are also…

A few other advantages of using WordPress

  1. It’s free! This is something that should attract any business to WordPress.
  2. Regular updates. One thing you should be looking for in any content management system is whether the designer is going to keep it up to date. The open source nature of WordPress means that it is updated regularly and it is relatively easy to upgrade when you need to.
  3. A huge choice of plug-ins. Very few pieces of software offer much choice for customisation, and none offer as much choice as WordPress. With updates, the possibilities keep on expanding.
  4. Bespoke designs. Getting your own professional design for WordPress couldn’t be easier.
  5. SEO. SEO pros all love WordPress, because it has been tweaked by site owners who want to rank high with the search engines. Some aspects of the program have a few search engine optimisation issues, but these can easily be sorted.
  6. Simple content management. I’ve mentioned the content management possibilities of WordPress, but I really want to push home the value of a usable content management system because it makes your life much easier. Content represents most of the work you’re going to have to do on your site, so if you can find an easy way to manage it, grab it with both hands!
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