How to start attracting more qualified customers using SEO

It’s a fact: the more people visit your website, the more leads you’ll get. And the higher up the search engine rankings you are, the more more qualified those visitors are.

That’s great but how do you get high rankings?

Rankings are determined by the search engines who use very complicated sets of rules to decide where you rank for a particular phrase. These rules are called algorithms and are kept very secret and updated regularly.

google analytics report showing improvements from seo activity

How do you know what to do?

The basic purpose of a search engine is to return the most relevant results to match the search phrase entered. This is how they keep their customers; if they never find what users are looking for, then they’ll go elsewhere. And without users they’d lose their advertising revenue (e.g. Google AdWords) so you can see why they’re so keen to rank good quality, relevant sites.

The key to getting good rankings is a continued upload of good quality, regular and relevant content. Of course there’s a bit more to it than that in terms of how you indicate to the search engine what your content is about, but that’s the crux of it.

Is it suitable for you?

There isn’t a business trading that doesn’t want more customers, so if you’ve got a website and you’re ready to open up a whole new revenue stream SEO is for you.

report showing improvements in search engine rank positions

What’s covered in the monthly fee?

I take over the management of your website and make all the necessary tweaks to make it as search engine friendly as possible and I add regular and relevant content (articles) to your site each week. These articles are written by my professional copywriters – they have many and varying interests and skills so can write with authority about any subject.

I also build links to your site – a major influence with rankings as Google sees a link as a vote for the quality of your site. However, not all links are created equal and you should never buy links from sites that consist mainly of links to other websites (sometimes known as link farms) as Google knows about these sites and will penalise you for it. All links I build are done so ethically, they’re of top quality and are never purchased.

I can also produce professional videos for you to be placed on YouTube and again optimised for your search terms and set up Twitter and Facebook accounts for you. All of these methods help build your relationship with your customers and bring traffic to your website. You may think that your business has no place on any of these social media sites, I’ve come across this resistance many times – you’ll be pleasantly surprised at the benefits it can bring to you.

Is there a set up fee?

In short, no.

Why choose Diligent Design for SEO services?

Good question and the answer is because I manage the whole process for you. You don’t need to do a thing. Depending on the package you need, content will be written and uploaded to your site at regular intervals. Any tweaks required to align with changes in the search engines algorithms will be done and link building will happen in the background.

You’ll get a report each month showing you how you’re rankings are doing and one showing traffic levels. Nothing complicated, just everything you need to see that the work is improving your chances of getting more leads.

Don’t worry if you’ve already got a webmaster, I can provide you with an SEO blueprint that tells you exactly what you need to do to improve your rankings. You can give this to your webmaster who can carry out the work for you.

How to get started

The first thing you need is a proposal and associated costs so just fill in the form below and I’ll get that to you in a few days. I’ll give you a call a day or two later to talk you through it and make sure everything is clear and you don’t need any other questions answering.

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