If you want to know how your current website shapes up, try going through this quick checklist:

  • Does your website appear quickly on screen – within a couple of seconds
  • Is the first thing you see a ‘splash page’ – a full screen animation of some description with a ‘skip movie’ link
  • Is it consistently easy for novices as well as experienced users to navigate
  • It should look attractive when viewed with any of the major browsers – Explorer, Firefox, Safari, Opera and Google Chrome for starters
  • It should look good on a variety of screen sizes and configurations
  • Users should be able to quickly find what they’re looking for on the site
  • Does the home page give an overview of what the user can expect to find
  • If you type your company name into Google does your website appear
  • Do the same exercise for a 2-3 keyword phrase connected with your business
  • Do your competitors appear for that same keyword phrase
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