If you want to know how your current website shapes up, try going through this quick checklist:
- Does your website appear quickly on screen – within a couple of seconds
- Is the first thing you see a ‘splash page’ – a full screen animation of some description with a ‘skip movie’ link
- Is it consistently easy for novices as well as experienced users to navigate
- It should look attractive when viewed with any of the major browsers – Explorer, Firefox, Safari, Opera and Google Chrome for starters
- It should look good on a variety of screen sizes and configurations
- Users should be able to quickly find what they’re looking for on the site
- Does the home page give an overview of what the user can expect to find
- If you type your company name into Google does your website appear
- Do the same exercise for a 2-3 keyword phrase connected with your business
- Do your competitors appear for that same keyword phrase