If you’ve got a Smartphone, you should already know why it’s important for your business to have a mobile-friendly site. Like myself, you probably use it when on a train or just generally out and about. Now that Smartphones have made mobile internet access so easy, it’s a lot quicker than waiting until you get to the office.
More and more people are using their mobiles to access the net. Once upon a time, say about three years ago, only a small percentage of mobile users would regularly access the net on their mobile devices. This made for a very small target market. Mobile technology improved, mobile internet access became more affordable, and a larger portion of the population is now using the net while mobile. With a larger portion of your market out there, it means you should start thinking about mobile marketing, and mobile SEO.
But wait – not every business is represented
It’s true that not every single business on the net is likely to profit much from mobile traffic. If you aren’t inclined to perform major work on your site on the off chance that someone will be looking for you while out and about, it’s understandable. The way things are progressing, though, mobile browsing will become a mainstream way of accessing the net in the very near future, making the point moot.
What’s your approach?
Earlier on in the mobile internet debate, the advice offered by web designers and search engine optimisation companies was to create a completely separate site for mobiles. There is still a very strong argument for this path, but there is also a strong counter-argument.
There are significant advantages to creating a new site for mobile devices. The main one is that a purpose-built mobile site is there to answer a mobile user’s needs, leaving fewer opportunities for problems. This is the reason people like Matt Cutts support mobile-only sites. From a marketing point of view, mobile sites allow for more focussed conversion funnels, meaning better things for business.
Many SEO and internet marketing experts support keeping your site whole, and it is a far easier option. Instead of having to build and maintain two separate sites, you simply create handheld stylesheets for mobile access. This option makes sense for business, too, as it cuts down on costs. It’s a tough decision.
The decisions don’t stop once you pick a mobile path. The search market is decidedly different when it comes to mobile internet, and it’s important to be aware of this when creating a mobile-friendly site.
The main thing to be aware of is the fact that mobile search is a whole new game. Mobile users have different requirements, as do mobile search engines. Covering the whole of mobile SEO is beyond the scope of this simple article, so just let me say: make your decision to go mobile, and start researching now.
The good news for anyone enmeshed in old-style SEO is with Android phones gaining in popularity, Google’s mobile search engine is also a rising star. Although Google Mobile search isn’t exactly the same as regular Google, the similarities will make SEO for mobile a lot easier. At present, though, Google isn’t showing its hand for mobile SEO. The best tactic remains to do what’s best for your users.