The kinds of people that start their own businesses are typically strong, confident, and unafraid to go after what they really want. You maybe one of them. However, when it comes to making sure that your business has a presence on the web, many of you entrepreneurs break out in a cold sweat and head for the door. It’s just one more thing to think about. The fact is that the technical side of web site design can be a little overwhelming and many new business owners are scared that they’ll end up paying more than they should for a site designed by someone they don’t know very well.

The truth is that web site design doesn’t have to be a complicated process, and if done correctly, it has the potential to help you promote your business and raise your profile. Today most people turn to search engines before telephone directories or newspapers to find out more about businesses in their area that supply a product or service they need. No matter whether you are trying to market your product to, your neighbours or people half-way across the world, it is imperative that your potential customers and clients can find you online.

The first thing you need to consider when getting a new web site design, or even revamping an old site, is the types of people that you are hoping to attract to your business. The type of site that will appeal to pet owners is not necessarily the same type of site that will appeal to architects. You have to put yourself in the shoes of your audience in order to figure out which type of site will be of the most use to them. A good web site designer or company will be able to help you brainstorm about your audience and provide insights into the types of features and information they’ll be looking for.

Next, you have to figure out your budget. Be wary of being swayed into paying for bells and whistles that you don’t really need. More important than flashy imagery and clever tools is the need for a professional design and well written copy that will get you noticed by the major search engines, like Google, Yahoo, and Bing. These sites are where most people find the websites and products they’re looking for, and if you appear high in the search results, your site will sell itself. It is proven that the nearer to the coveted number one spot you get, the more traffic you get and the higher the conversion rate of those visitors.

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